The church proclaims Jesus was the original hipster on large ads displayed on phone kiosks and bus stops throughout Brooklyn and Queens, Animal New York reported.
The ads show a robed Jesus wearing red Converse sneakers.
“Jesus stood against the mainstream culture,” said campaign creator Monsignor Kieran E. Harrington. “And to a certain extent, hipsters do as well.”
But hipsters are not the only group being targeted in the campaign.
“We have created a campaign that speaks to all the different faces of Brooklyn,” Harrington said. “Hipsters just happen to be one of the most prominent faces in our Diocese.”
The church has also posted ads in gyms that read “Are you tired of running in place,” and in bars that ask “Should I get a new habit?”
“On one level the church is still old school,” Harrington said. “But we also want to speak to the different revolutions of our Brooklyn neighborhoods.”
“It’s important that people know that no matter who they are, everyone is welcome in church on Sunday,” he added.