Vatican newspaper Lâ€™Osservatore Romano says it is starting a new distribution deal in the United States, in the hope of broadening its English-language readership base and getting editions to subscribers faster.
Starting Wednesday, the newspaper says its weekly English edition will be printed and mailed by the Huntington, Indiana-based Catholic publishing house Our Sunday Visitor. For the past year, copies were mailed to subscribers from Rome, incurring delays, after the contract with its previous U.S.-based distributor expired.
The Vatican is hoping the deal will give it access to Our Sunday Visitorâ€™s distribution network in Catholic bookstores and dioceses to boost its U.S. circulation figures of a few thousand.
Itâ€™s the second major initiative for the 150-year-old papal paper in as many months: In May Lâ€™Osservatore Romano announced a monthly insert on womenâ€™s issues.