Hotel replaces printed Bibles with Kindles
Last year, Gideons International distributed more than 84 million printed copies of the Bible around the world to students, hospitals, members of the military and, of course, hotels, where they are a ubiquitous sight in bedside tables.
Starting this month, however, the InterContinental Hotels Group is modernizing that mission at one of its hotels, replacing the paper tomes with electronic versions of the Bible loaded on Kindle e-readers. Each of the 148 rooms at the chain’s Hotel Indigo in Newcastle, England, will be outfitted with a Kindle Touch with Wi-Fi. Guests can use the e-ink devices to catch up on scripture, as well as purchase and read any other books available in the Amazon Kindle store.
The hotel was chosen for the pilot program because of its rich literary and publishing history: It’s a few blocks from the Philosophical Society of Newcastle, one of the largest independent libraries in the UK. If it’s a success, InterContinental could expand it to other locations, and other hotels might follow its lead.