The radio public service announcement (PSA) campaign, titled â€œMatrimonios que inspiranâ€ (Marriages That Inspire), is composed of nine unique 30-second radio spots, targeted to different age demographics, a USCCB statement says.
The campaign directly speaks to the many challenges faced today by couples in sustaining healthy marriages and family life. It is designed to more-effectively address the specific pastoral needs of the Spanish-speaking community in the U.S.
â€œMost Latinos believe in the institution of marriageâ€ said Alejandro Aguilera-Titus, director for Hispanic Affairs at the Secretariat of Cultural Diversity in the Church and coordinator the activity. â€œOur main communicationsâ€™ objective with the campaign is to revalidate the significance of marriage as the foundation for a stronger, more stable family.â€
According to U.S. Census Bureau data, in 2010 less than half of U.S. households, 49.7 percent, were headed by a married couple versus 78 percent in 1950. By comparison, 2010 Census data reveals that 66 percent of Hispanic households were made up of a married couple.
â€œWe believe the PSA campaign is an effective method to motivate and inspire Hispanic listeners on this topic,â€ Aguilera said.
The PSA campaign was developed by OpenMedia of Miami, Florida, and was financed through a grant from the Catholic Communication Campaign. The radio spots will roll out in three individual â€œmedia wavesâ€ throughout 2011, with the first announcements expected to begin airing in late April.
The radio campaign has its complement in a dedicated Spanish-language website, www.portumatrimonio.org, which launched in 2010. The successful website has had over a 100,000 visitors in just one year, and averages 1,500 visits daily. It also has 1,200 fans on Facebook. The site has received very positive reviews and feedback from Spanish-language users around the country and around the world.
â€œWe hope the radio spots also will motivate listeners to visit portumatrimonio.org, where theyâ€™ll find valuable, insightful and practical information for anyone seeking to strengthen their marital and family unionsâ€, Aguilera said.